AdiDAs
The Objective:
To provide guests with a fresh sourdough brioche bun while shopping in Los Angeles.
Event Overview:
For the Adidas LA Marathon activation, we created a fully immersive brand experience that engaged customers both inside and outside the Adidas store in Santa Monica 3rd Street Promenade. By serving freshly made brioche buns with the Adidas logo branded onto them in real-time, we attracted marathon attendees and local shoppers, driving foot traffic into the store. Our custom-branded Adidas cart added to the activation's visual appeal, reinforcing brand presence while delivering a unique, interactive treat experience. This event showcased how experiential marketing can seamlessly blend branding with an engaging customer experience to boost awareness and interaction.
Treats Served: We offer a variety of premium treats tailored to match your event’s theme and branding. For the Adidas LA Marathon activation, we served freshly made sourdough brioche buns to customers both outside the Adidas store in Santa Monica 3rd Street Promenade and inside the store for nearby shoppers.
Custom Details: Customization is at the heart of what we do. At the Adidas event, we not only provided a fully branded Adidas dessert cart but also created an immersive experience by branding the Adidas logo directly onto the freshly baked brioche buns—right in front of the customers. This eye-catching detail encouraged foot traffic into the store while making the brand activation a true sensory experience. Whether it’s branded dessert packaging, custom cart wraps, or on-site logo printing, we make sure every element aligns perfectly with your campaign.
Agency Collaboration: For the Adidas brand activation, we collaborated with an experiential marketing agency specializing in sports and lifestyle brands. Adidas wanted to give back to the runners before their race the next day by providing them with our "carb cart". Our expertise in executing branded dessert experiences made us the perfect partner for their event strategy, ensuring the activation was interactive, shareable, and memorable.
At The Cart Collective, we handle everything in-house, from design to execution, ensuring a seamless and stress-free experience for our clients. Simply send us your design, and we’ll take care of the rest, providing you with proofs and delivering a fully customized cart ready to impress your guests.
Ready to elevate your next event? Contact us today to discuss how The Cart Collective, in collaboration with agencies like Rock + Paper, can create a unique and unforgettable experience tailored to your needs.