Hulu’s Love Island UK
The Objective:
Bring awareness to Hulu's Love Island UK by handing out color coordinated popsicles at their activation on the Santa Monica Pier.
Event Overview:
Hulu, a leading streaming service, aimed to create a buzz around the release of Love Island UK. To capture the essence of the show and engage with fans, an experiential marketing agency set up a villa experience on the Santa Monica Pier. This immersive setup invited passersby to step into the world of Love Island UK and enjoy a taste of summer.
Custom Branded Treats - The Perfect Ice Breaker:
Our team at The Cart Collective provided 1500 delicious popsicles. The popsicle cart was customized to align with the villa theme, creating a visually appealing and cohesive experience. Positioned strategically within the villa, our cart became an instant attraction, drawing in crowds eager to explore the setup and enjoy a refreshing treat.
Engaging the Crowd - A Taste of Love Island UK
As guests wandered through the villa experience, they were treated to our flavorful popsicles. This not only provided a refreshing break but also served as a powerful branding tool, reinforcing Hulu’s promotion of Love Island UK. The interactive nature of the cart allowed attendees to engage with the brand in a memorable way, leaving a lasting impression.