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Ilia

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The Objective:

To serve paletas to guests attending the launch of Ilia now being in Ulta Beauty store. 

Event Overview:

Ilia hired us for the exciting launch of their makeup line in Ulta Beauty stores, previously sold exclusively at Sephora. To perfectly match Ilia's all-pink theme, we served custom-branded paletas from our custom-branded dessert cart, adding to the brand’s in-store giveaways. The experience was a hit, leaving a lasting impression on attendees and reinforcing Ilia’s brand identity in a fun and delicious way.

Treats Served: At the ILIA event, we served refreshing, custom-made paletas in a variety of flavors, perfectly complementing the brand’s clean beauty ethos. Attendees enjoyed a delicious, unique treat that connected them to the brand’s fresh and modern image. 

Custom Details: Our paleta cart, customized with Ilia's perfectly pink theme, was a focal point. The colors matched perfectly with the makeup products and decor of the event and store, which brought a representation of the vibe together. 

Agency Collaboration: The event was a great example of how The Cart Collective’s mobile dessert carts can be used to elevate events, keeping the atmosphere fun, engaging, and perfectly on-brand.If you’re looking for ways to make your company stand out, whether it’s through a brand activation or watch parties for the public, our dessert carts are customizable and versatile. 

Custom Carts for Any Event

 Looking to make your next brand activation or corporate event unforgettable? Our dessert cart catering business specializes in delivering custom treats and immersive experiences that captivate your audience. Whether you’re an experiential marketing agency, a corporate event planner, or a brand manager, our unique dessert carts add a fun and personalized touch to your event.

At The Cart Collective, we handle everything in-house, from design to execution, ensuring a seamless and stress-free experience for our clients. Simply send us your design, and we’ll take care of the rest, providing you with proofs and delivering a fully customized cart ready to impress your guests.

Ready to elevate your next event? Contact us today to discuss how The Cart Collective, in collaboration with agencies like Rock + Paper, can create a unique and unforgettable experience tailored to your needs.

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