Madewell
The Objective:
Draw attention to their store, engage with the community, and invite guests to explore their latest summer collection.
Event Overview:
Madewell, a popular clothing brand, wanted to kick off the summer season with a bang at their shop on Abbot Kinney. To attract more visitors and create a memorable experience, they enlisted The Cart Collective to provide custom branded popsicles. Our goal was to draw attention to their store, engage with the community, and invite guests to explore their latest summer collection.
Custom Branded Treats - The Star of the Event:
Our team created delicious popsicles branded with Madewell’s logo, perfectly aligning with their summer theme. Positioned strategically outside the store, our cart became an instant hit. The popsicles not only provided a refreshing treat but also served as a powerful marketing tool, reinforcing Madewell’s brand identity.
Engaging the Crowd - Inviting Guests Inside:
To maximize foot traffic and engagement, our friendly staff handed out 400 popsicles to passersby. Each guest received a flier, provided by Madewell, inviting them into the shop to discover their new summer collection. This seamless integration of treats and marketing materials ensured a cohesive and impactful brand activation.