PWC at USC
The Objective:
Serve custom chamoy paletas to students in the business school at the University of Southern California.
Event Overview:
Recently, PricewaterhouseCoopers (PWC) hired us to bring a unique and interactive experience to students at USC’s Marshall School of Business. As part of their brand activation efforts to connect with future business leaders, PWC treated students to custom chamoy paletas served from our branded cart.
Treats Served: We offered a variety of tropical-flavored paletas, with custom options that allowed students to top their popsicles with chamoy sauce, tajin, and tajin-covered gummy bears. The students enjoyed the freedom to customize their treats, adding a fun and personalized element to the experience.
Custom Details: To match the professionalism and branding of PWC, our cart was fully customized with a branded sign specifically designed for the event. This not only created a cohesive look but also helped draw attention to PWC’s presence at the event. The cart’s design and the branded elements were perfectly aligned with the Marshall School of Business's values of innovation and professionalism.
Agency Collaboration: This activation offered an interactive way for PWC to engage with students, enhancing the overall experience while promoting their career opportunities. The branded dessert cart was a hit, creating buzz around the event and drawing students in for both the treat and the opportunity to connect with PWC.
At The Cart Collective, we handle everything in-house, from design to execution, ensuring a seamless and stress-free experience for our clients. Simply send us your design, and we’ll take care of the rest, providing you with proofs and delivering a fully customized cart ready to impress your guests.
Ready to elevate your next event? Contact us today to discuss how The Cart Collective, in collaboration with agencies like Rock + Paper, can create a unique and unforgettable experience tailored to your needs.