Sony Pictures
The Objective:
Serve custom paletas during the Sony Pictures Television LA Screenings.
Event Overview:
Sony Pictures Television hosts the LA Screenings every year, an exclusive event where international buyers preview the latest television shows. This year, Sony leaned heavily into local vendors to provide their guests with an authentic Los Angeles food experience. As part of this initiative, The Cart Collective was invited to enhance the event with our custom popsicle cart.
Engaging the Crowd - A Taste of Los Angeles:
As international guests explored the LA Screenings, they were treated to our flavorful popsicles, each one branded with the event logo. . This not only provided a delightful break but also served as a powerful branding tool, reinforcing Sony Pictures Television’s commitment to creating memorable experiences. The interactive nature of our cart allowed attendees to engage with the brand in a fun and memorable way.